Head of CE Retail Management
- Andrew Millar
- Oct 13
- 2 min read
Samsung Cambodia
Job Description
Sector: FMCG, Fashion, Retail, Ecommerce & Services
Overview
Boeng Prolit, Phnom Penh
The Head of CE Retail Management will oversee the execution of Samsung Cambodia’s retail strategies for consumer electronics across multiple channels.
This role is responsible for driving sales growth, optimising retail performance and ensuring best-in-class retail execution.
The position requires close collaboration with marketing, trade and channel partners to align strategy with market realities and customer needs.
Department/Function: Sales & Business Development (B2B/B2C Sales, Key Account Management, Client Acquisition)
Key Duties & Responsibilities
Develop and implement retail strategies in collaboration with product marketing and channel teams to maximise channel performance and growth.
Identify and establish new retail channels to expand business reach and increase market penetration.
Monitor and analyse channel sell-through, shop performance and promotional results on an outlet-by-outlet basis.
Conduct benchmarking and retail price comparisons and track competitor activities to provide actionable insights.
Define and track key retail KPIs to measure effectiveness, efficiency and resource allocation.
Lead, coach and manage training and development initiatives for channel partners and retail marketing teams.
Collaborate cross-functionally to ensure alignment of retail execution with broader marketing and business goals.
Qualifications, Skills & Experience
Possess a degree in business, economics or marketing.
Minimum 10–12 years' relevant sales and marketing experience within FMCG, lifestyle or consumer electronics sectors.
Strong expertise in trade marketing and category management within leading consumer brands.
Demonstrated ability to create and implement business strategies that enhance margins and key business metrics.
Proven leadership in channel management and partnership development.
Excellent analytical, mathematical and statistical abilities with strong business acumen.
Fluent in English and familiar with retail systems, dealer management and performance tracking tools.
About Samsung Cambodia
Samsung Cambodia is a leading consumer electronics brand offering innovation-driven products and services across mobile, home appliances and display technologies.
The company fosters a dynamic culture focused on innovation, collaboration and professional growth.
Employees benefit from international exposure, continuous training and opportunities to work with cutting-edge technology in a globally respected organisation.
Salary Benchmark
(compensation projections based on local market criteria)
USD $4,500 to $7,000 per month, depending on experience*
*For guidance only. Contact the hiring organisation directly for detailed salary information.
Regional Comparison
Cambodia: $4,500 – $7,000
Compensation skewed upward for multinational leadership roles, reflecting a tighter senior talent pool and heavy retail execution demands.
Laos: $3,200 – $5,000
Packages tend to be leaner given a smaller modern trade landscape and fewer large-scale retail partners.
Myanmar: $3,000 – $5,200
Market volatility and operating constraints temper pay, though multinationals still offer premiums for experienced channel builders.
Thailand: $6,000 – $10,000
Deeper modern trade, mature retail analytics and intense category competition lift senior compensation bands in consumer electronics.
Vietnam: $5,000 – $8,500
Strong electronics sell-out growth and sophisticated trade marketing support higher salaries, especially in major urban centres.
Post Expiry: 31st October 2025